Luke Deitz , Sep 13, 2018

As many were anticipating, Apple made several big announcements regarding updates to the Apple Watch, as well as updated iPhone models during this year’s keynote event.

Here are the highlights…

Several updates to the Apple Watch, marking a shift in the device as an aid in heart health.

In addition to sporting a new face and being over 30% larger, the Apple Watch Series 4 can now detect elevated heart rate and will allow users to take an electrocardiogram (ECG), a test used by physicians to detect heartbeat irregularities.

The watch also offers fall detection, sending a call for help if it senses you’re unable to get up. The new Apple Watch starts a $399 and the cellular version will sell for $499. Apple also announced new pricing on the Series 3, reducing to $279.

When it comes to the iPhone, Apple unveiled 3 updated models of the iPhone X: the iPhone XS, iPhone XS Max and iPhone XR.

iPhone XS

When it came to screen size at yesterday’s launch, it became clear that larger screen size has little correlation with the price point. For fans of the smaller screens of days past, Apple’s 5.8-inch iPhone XS is a refinement of 2017’s iPhone X and has a starting price of $999. It comes in gold, silver, and dark gray, with 512 GB of storage – enough to store 200,000 photos. Apple also shared its battery can last 30 minutes longer than the iPhone X.

iPhone XS Max

With the largest screen and battery of any Apple product to date, the 6.5-inch iPhone XS Max is a bigger version of the iPhone XS, roughly the same size as the iPhone 8 Plus but with a screen that covers the entire face of the phone. It runs on Apple’s A12 Bionic chip, a powerful processor that enables the phone to open apps 30% faster. Available in gold, silver, and space gray, the XS Max has a starting price of $1,100 for the 64 GB model. The XS Max’s battery packs an extra hour and a half of life with it compared to the iPhone X’s battery.

iPhone XR

The most affordable of the three is the $749 iPhone XR, an upgrade of the iPhone 8 with a 6.1-inch LCD screen. Apple is hopeful that the larger screen and affordable price point will be enough to drive demand and compete in developing markets outside of the U.S. where consumers prefer inexpensive devices with larger screens.

Other updates included better cameras, gesture-based controls to replace the home button, improved water resistance, and Face ID, Apple’s system for unlocking phones through facial recognition.


In terms of this year’s updates, this year is an “S year” for Apple, where rather than launch a brand new design and device, improvements are applied to prior models and released in updated model cycles.

While this may not be a huge year for new handsets from the tech giant, the biggest changeup for Apple consumers this season will be the physical size of the phones. Two of the three are considerably larger than the standard size and Apple has indicated a readiness to phase out of the smaller screen size, having recently announced the discontinuation of smaller models such as the iPhone SE.

This shift in size (along with changes such as increased pixelation and improvements to color) likely reflects Apple’s focus on emphasizing the iPhone’s entertainment features, such as playing games, streaming video, and augmented reality.

Which of the three phones do you think will be the most adopted among your customers? No matter where the public’s preferences arrive with the developing mobile technology, KwikBoost’s charging solutions will continue matching these preferences with fast and reliable charging built to your unique spaces.

Category: Apple
Learn more about our
powerful charging solutions