Smartphones have had a public presence for years now, but in 2018, they’re ubiquitous in ways never before seen. With the rise of digital media and apps, television’s once sacred space in modern society is giving way to the smartphone. People are now spending five hours a day on their smartphones, with AdWeek now reporting 88 percent growth every year in the time consumers are spending watching videos via smartphone devices.
At this point, smartphones have surpassed desktops in internet traffic, with 52.2 percent of all online traffic attributed to smartphones in 2018. When we think of internet users, we should no longer think of someone sitting in the kitchen hunched in front of their desktop computer; we should be thinking of the morning commuter glued to their smartphone or the young kid watching YouTube videos on his dad’s iPhone while waiting for a flight.
One could almost argue that Americans are now firmly addicted to smartphone use. A survey by The Boston Consulting Group found that fully half (55 percent) of Americans would rather give up eating out for a year and three in ten would end in-person contact with friends instead of abandoning smartphones. With how dedicated Americans are to their phones, it’s unfathomable to think of modern society giving up the smartphone habit.
Fluent reports that 75 percent of Americans are now reading their personal email primarily on smartphones, so even forms of communication we don’t always associate with phones are becoming a mobile activity.
Phones have transformed the small daily moments when we’d spend time waiting in hospital lobbies, standing in line at the store, and lounging at the airport during layovers. Those little bits of time can now become more productive, or at least more entertaining, than they were before. To keep consumers collectively connected to this new world, we’ll have to find new ways to keep our smartphones running.
For many public spaces, this poses a problem.
Carrying the Cords?
Lots of phones, lots of interaction with content, lots of productivity and entertainment happening in one place—until the battery dies, that is. Carrying a charging cable everywhere is an unlikely solution for many people, as anyone who’s ever witnessed the crowds huddled around airport power outlet can attest to. The fix, of course, is to provide more cell phone charging stations where smartphone users are most likely to congregate.
With society’s internet and media use changing this much, it makes sense to adapt public spaces, as well; public places where people go in their daily lives should reflect their needs and preferences, and this will continue to play an integral part of how our public and private spaces stay relevant and compete with each other.
Public spaces continually seek to reduce customer boredom and provide entertainment through amenities such as comfortable furniture, refreshments, televisions, and magazines; with the rise of mobile, customers now have a world of entertainment in the palm of their hand. Powering all of these phones, then, is now that much more critical than before. Using apps and streaming content uses a lot of power. Thirsty devices sometimes need help to keep up with these new demands. The answer? Cell phone charging stations in public places where people can freely use them.
Designing spaces where people can stay productive and connected can help visitors feel important, recognized, and engaged within their surroundings. Cell phone charging stations are one way to shape spaces to meet the direct interests and needs of consumers.
Ultimately, it’s all about bringing people together and staying your space competitive; in this moment, smartphone use is continuing to evolve and change society alongside it. Responding and adapting to these changes is an essential part of fostering growth and relevance. Cell phone charging stations can play a key role in helping companies do this through providing a simple yet invaluable amenity for all mobile users.